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Lauren Schaefer
User Experience Rants and Raves
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Who are you designing for?

May 29, 2009 · by Lauren Martin · in Usability Lessons, User Research

As the name “User Experience” professional implies, many of us would say we design for “users”, “potential users”, or “user groups”. However there are currently many trends in place trying to get us to permanently move away from this term…

Can Grandma Use Your Website?

March 25, 2009 · by Lauren Martin · in Design Methods

A few weekends ago I made the trip to grandmas for some nice rest and relaxation. On the way over I loaded some overdue podcasts onto my iPod for some road trip enjoyment. One of these podcast’s was Userability #…

“I should have known better…”

May 23, 2008 · by Lauren Martin · in User Research

People generally blame themselves when the design of a website causes them to error. “I should have known better” or “I didn’t know that because I’m new to the site”. This is an interesting response that seems to go against…

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