UX Tidbits – July
This month I have been getting back into graphic and web design a bit more, and wanted to explore some of the basics. Here are some nice reference articles on the basics of visual and interaction design. Design Links 11…
The Power of A/B Testing
When it comes to increasing conversions on click through and sign up, and testing the nuances of design all of my favorite articles are coincidentally about A/B testing. Below I will discuss two of those posts, one about Sidelinesapp.com and one about…
Falling for eHarmony.com
I happened to find out about the new eHarmony.com design purely by accident. A single friend of mine was getting her daily virtual flirting fix when she noticed that some areas of the website had been redesigned. Luckily, she had…
Designing the Little Things That Make an Impression
The home page of your web site is your online store-front. The inside pages are the equivalent to customer facing insides of your shop. So what kind of first impression are you giving to your customers? Are you a high…
The Devil is in the Details
Do you ever obsess about the little details in your website, and then tell yourself “it’s not that big of a deal”. Well it just may be a big deal. Everything on your website has the potential to make a…
User-Centered Design (UCD) and Activity-Centered Design (ACD)
There are many types of design methodologies: Behavior-Centered Design, Task-Centered Design, Goal-Directed Design, etc. However the two most popular methods are User-Centered Design and Activity-Centered Design. The key goal of all of these methodologies is to create a usable, efficient, effective…
The Persuasion Architect
While many of us are often referred to as a “Jack-of-all-Trades” when it comes to User Experience, it is important that we don’t forget to embrace multiple specialties when the resources and budget are available to expand the team.
This article talks about one of these possible new additions, a specialty role called the Persuasion Architect. This person adds to the team by bridging the gap between Usability and Marketing.