Information Architecture vs. Interaction Design

Information Architecture vs. Interaction Design

I am often surprised to find that many practitioners do not feel there is much difference between Information Architecture (IA) and Interaction Design (IxD) as I find the differences to be rather distinctive. I feel both deserve unique recognition as both have their own…

The Power of A/B Testing

The Power of A/B Testing

When it comes to increasing conversions on click through and sign up, and testing the nuances of design all of my favorite articles are coincidentally about A/B testing. Below I will discuss two of those posts, one about Sidelinesapp.com and one about…

Falling for eHarmony.com

Falling for eHarmony.com

I happened to find out about the new eHarmony.com design purely by accident.  A single friend of mine was getting her daily virtual flirting fix when she noticed that some areas of the website had been redesigned. Luckily, she had…